If you own, run, or manage a website, it must be your deepest desire – to make your website go viral. Going viral is the best thing that can happen to a website. Huge amounts of traffic come in, thereby pushing conversions; free publicity and word-of-mouth marketing; greater Google rankings and more backlinks to your website – can you even ask for more! The real story is a tad bit different.
Websites usually grow virally in two senses –
- They are riding a fad.
- People love these websites
A fad is simply a peak in trends, where people blindly follow something and, very soon, abandon it. When your website is riding the wave of a fad, you will see traffic touching the peak, but within some time, it will fall down. Hence, a fad is an unnatural trend that is not supposed to last long. It might occur because you get a great backlink reference from a really reliable website, like Huffington Post or Neil Patel; or some YouTube channel does a story including your website; or some reputed blogger with great following names your website in their content/blogs. But, sooner or later, this fad will pass, and people will stop visiting your website as often.
The other reason for going viral is – people genuinely love your website. The design, the UI, the UX, the content – something (or probably everything!) seems to sync and people like it. Steadily, there is an incremental change in the traffic, and one day, when people start sharing your website on social media, it goes viral.
In any of these cases, there is one thing that they have in common – a huge number of people will visit your website. This means an acute increase in traffic, which ultimately means more business opportunities. What can possibly go wrong?
This is the worst mistake you can make – not preparing your website for viral traffic. You might wonder how it is even important right now if your website is not even viral. Well, the point being, how can you be sure that it will not be viral this entire week, month, or quarter?
Crashed websites because of heavy traffic are the worst thing that can happen to your business. No business is still better than bad business. People might not visit your website altogether, and it is fine because some day or other, you can drive traffic. But once people start visiting your website and then leave it because it is crashing again and again due to heavy traffic, you have opened the door to trouble. Websites that are not prepared for viral traffic can have a ton of problems:
- Loss of business: No client will want to associate with a website that crashes when people actually show up. Be it third party clients, vendors, or advertisers – people refrain from using websites that are open to delivering a bad user experience.
- Bad marketing: People do not like websites that crash when they need them. Although people may not share Go to the full article.
Source:: Business 2 Community