How to Grow Your Audience Using Instagram Hashtags with Later

By Sandra Chung

Welcome to the another edition of our Expert Series! In this interview series, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the industry.

Meet Our Expert

Today we’re excited to chat about Instagram hashtags with Taylor Loren, Content Marketing Manager and all-around social media guru.

A little about Taylor…

  • She works at Later, the #1 marketing platform for Instagram which lets brands aggregate, plan, grow their audience, and share social content to Instagram, Facebook, Twitter and Pinterest
  • She’s also the co-founder of the popular travel blog Local Wanderer and a loyal Kardashian fan


Source: Local Wanderer

I’ll let Taylor elaborate…

“The best part of my job at Later is that I get to help people grow their business with Instagram! I love educating people about how social media can help them achieve their business goals, and Instagram can really make or break your success. We’re seeing a ton of “Insta-brands” come into the market and compete with more established brands in their industry which is really exciting.”


Source: Later

Instagram in a nutshell

Instagram has been steadily climbing in the social platforms race since it debuted back in 2010. With over 700 million monthly active users, its popularity is surpassing mega social networks such as LinkedIn, Twitter, Snapchat and is following closely behind its parent company, Facebook.


Source: Sprout Social

According to Forbes, the key to Instagram‘s impressive growth are its “visual nature, mobile functionality , ease of engagement“ and the success of influencer marketing. However, the use of hashtags has also been a huge factor in helping its users to continuously discover new content and profiles to engage with.

What is an Instagram hashtag

Hashtags are typically included in the caption or comments of your Instagram post as a way to organize your content on by topic – think of them as keywords that people would use to search for your post. It also adds context to your content. If you add a hashtag to a public post, the post will show up when someone searches for that specific hashtag. (Instagram)

There are two main types of hashtags that are used on Instagram – I’ll let our expert explain them:

1) Branded hashtags

“Branded hashtags are an awesome way to organize your campaigns and generate UGC that you can repost on Instagram.”


“A branded hashtag is a hashtag that’s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name, but has everything to do with your brand identity.

It’s worth noting that 7 out of 10 hashtags on Instagram are branded(Sprout social). Adding branded hashtags to your content can increase your brand visibility as it can be tied directly to Go to the full article.

Source:: Business 2 Community

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