You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one!
But is a 4-week goal realistic? How are you ever going to achieve success in a month or less?
This post is for you — it will guide you from planning to action and community building in 8 simple steps, with advice from expert bloggers and social media strategists.
1. Come Up With A Plan Before Registering An Account
What are you going to use it for?
Who do you want to reach?
How many photos will you share in a day?
“Having a clearly defined niche is absolutely critical,” says Emily Crawford, blogger at Why Hello Beauty, “as it’s very easy to see an Instagram account that is messy, cluttered and full of mismatched yet pretty images.”
Having a plan also means not leaving things up to hope.
As Jessie Weatherley, Creative Director at Jork Consulting, says: “most posts are not well thought-out and there is no overall plan in people’s social media. Often we see people who post every day for a week and then not at all for months. It is a marathon, not a race. It is your connection and engagement with current and future clients so it needs to be real, planned and coordinated.”
Weatherly shares her social media plan for Instagram:
“We use a content calendar which allows us to prepare the social media posts for a month at a time. It means that we can ensure that there are meaningful and coordinated posts – so for instance once a week we post a motivational quote, once a week we recommend another business we like, we post curated content and we also post promotions of our own businesses. We post at least 5 times a week that are planned well in advance, and then we can post things that are topical as they come up, but no matter what, no matter how busy we are, there is always some activity.”
2. Set Up Realistic Goals
“In 4 weeks you could very realistically gain 500-1000 followers,” says Weatherley — make that a goal on your Instagram growth plan and work toward it slowly.
Going slow is key. “Only follow 100 people,” says Weatherley, “then have a break and then an hour or so later do the same again. This is a great activity to do on your phone in front of TV at night. If you do more than that, Instagram will give you a brief ban.”
Now matter how brief, a ban is a ban and it could severely hinder your account’s growth. That also means avoid buying followers and go organic instead.
3. Market Your First Photo Aggressively (Don’t Wait)
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Source:: Business 2 Community