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Your app is live! How exciting! But how do you make sure it’s a success? A key factor in your app marketing is your staff’s buy-in. If the staff knows and understands the value of the app, they will be able to relay this information to the customer. The more excited and knowledgeable your employees are about this new piece of technology, the better your app will perform. So, it’s time to train your staff on your business’ new app.
Step #1: Overcome Sceptical Employees
Your new app will boost sales, increase productivity, and improve operations. Regardless of these strong benefits, getting every employee on board can still be a challenge. Employees might be skeptical to adopt any new technology, as they are happy with the status quo. According to a study by MIT Sloan Management Review and Capgemini Consulting, 63% managers said that the pace of technological change in their workplace is too slow, primarily due to a “lack of urgency and poor communication about the strategic benefits of new tools.”
The solution to dealing with skeptical employees is allowing them to understand why the app is an improvement from what they had before. The job of a small business owner or manager is to help people cross that bridge, and get them comfortable with the new technology. If your employees see how it will make their jobs easier and better, they will embrace the change.
This is where you state your case, putting forth a compelling “vision for what the technology is and what it’s going to do.” You need to demonstrate that the app offers economic and rational benefits for the business. And even more important is to help them understand what’s in it for them.
- Higher productivity: Your job will become more efficient, as you will spend less time taking phone orders.
- Higher revenue: With more orders coming in, you will be making more tips.
- Happier customers: With the new loyalty program, you will have more positive interactions with customers.
- Direct feedback loop: Customers will be able to share what you did great and where you could improve.
As a small business owner, think of the ways in which you were persuaded to invest in a mobile app. What convinced you that this was the right decision? What benefits are you expecting to see from its implementation? Your employees are probably going to need the same amount of convincing you needed before you started the app project.
Step #2: Prepare Customized Staff Training
It is important to take into account individual differences like interest and familiarity with digital technology. Some of your employees won’t be able to live without their digital devices, while others might have difficulty using their smartphone. Your training efforts should reflect these differences. Think of your employees who struggle the most with adapting to technology.
There are many different training approaches you can use, but your app training will be most efficient if you take a hands-on approach. A face-to-face training is going to be the most Go to the full article.
Source:: Business 2 Community