How to Get the Best Marketing Automation Tools on a Budget

By Jaime Nacach

How to Get the Best Marketing Automation Tools on a Budget

If you’re really excited about automating your business but you don’t have a big budget to invest in expensive tools out there, this article is for you.

Marketing automation is evolving very fast. According to a recent Clickz survey, “59% of Fortune 500 companies now use marketing automation along with 95% of SaaS-based companies.” About 26% of businesses extensively use marketing automation software to manage lead generation.

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The truth is, automation is powerful enough to help you streamline your processes. It doesn’t matter your business model, once you’re able to implement it properly, you’ll acquire more leads, increase your sales, and boost your revenue.

You don’t have to manually do the same task over and over again. Don’t you think there’s an affordable and helpful tool for automating that task?

And you don’t have to break the bank either. In order to save money and still get the best out of automation efforts, here are 5 proven steps you need to employ right away:

1). Have clear success metrics from the start

What are success metrics?

They are clear statements about a desired or expected outcome which helps to determine when a business or personal goal is met.

Metrics help you to verify whether or not a project was successful or not. Once the success metric is reached, the project is considered a success.

“Irrespective of the scope of a project, the advantage of determining, and deciding on, the measurement of success in advance should be obvious,” says Rick Harrison.

Here, we’re talking about getting the best marketing automation tool.

Before choosing a particular tool, you want to clearly know what you’re looking for— you want to know what features and functions you expect from your ideal automation tool.

This is important because if you don’t know what you’re looking for in the first place, you won’t be able to identify it when it arrives.

Ask yourself these questions:

  • What price range is ideal for you?
  • Do you need a tool that offers a one-time payment, or a monthly subscription option?
  • What specific features are you looking for?
  • Do you need an all-in-one marketing automation tool or one that can perform just a single task like email marketing?
  • Will you rather use a full cloud/web based automation tool compared to installable software?

All the questions are meant for you to answer as they will help you to determine exactly what to expect.

2). Start with a basic marketing automation program

After you’ve determined what you’re looking for in a marketing automation tool, the next thing will be to pick one that best suits your specific need.

Here’s a good example automated system for an ecommerce store that wants to bring back shopping cart abandoners:

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However, it’s advisable you go for a basic program in the beginning. You don’t want to complicate things by using a more robust and advanced program that will require a lot of learning from your side.

Also, starting with a basic program will enable you to master everything about automation, and Go to the full article.

Source:: Business 2 Community

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