How to Foster Adoption for Your New Tech Tools

By Hannah Price

Fotocitizen / Pixabay

Introducing new technology in your organization isn’t always easy. There are many considerations, from finding the right tool for your needs (be they communication, marketing, engagement, or any other), to gaining leadership buy-in, and launching it. To make sure you get the most from the time and energy you invest in rolling a new technology out, we put together a list of tried and tested tips that are sure to make a positive impact.

#1. Get your CEO involved

Your CEO sets the example of what is and isn’t acceptable in your organization, and other employees look to them for a reference point.

For your new tech to take off, you’re going to need your CEO’s buy-in. You may already have needed their stamp of approval to cover the cost of this venture, but you’ll need more than that.

Your CEO needs to visibly be on board and actively involved in introducing new tech, particularly in the early days. Their involvement is a signal that this is something your organization is committed to.

The good news is, their input is symbolic – not administrative. Your CEO won’t need to do the heavy lifting to put this new tech in place, so it shouldn’t take up too much of their time.

3 ways your CEO can be involved

  • Announce the new tech is coming: Whether by email or a company-wide update via your intranet, this news is best if it comes from your CEO (and with enthusiasm!).
  • Attend the launch: I’ll give more details on ‘the launch’ in a moment, but one thing that’s crucial is your CEO’s attendance. Their involvement shows support and encourages other people to get involved (especially those with reservations).
  • Be a keen user: After the tech has been rolled out, it’s important your CEO is an active user. If it’s a communication tool (e.g. Jostle), they should be making comments and liking posts. If it’s a recognition tool (e.g. Bonusly), they should be handing out small bonuses frequently. This will set a great example for others.

#2. Have a team of product enthusiasts

Unless your organization is very small, your CEO shouldn’t be the only champion for your new tool. You’ll also need additional advocates for the product. These people are given extra insight into the new tool and their role is to build positive anticipation before it arrives. They’ll also encourage the uptake of the tool once it’s been rolled out.

We recommend choosing people from different corners of the business. Not only will this maximize the reach of the message, but teams are more likely to listen to someone from their department.

Finally, make sure you split this work evenly and allow anyone to get involved. This combats early resistance to change and encourages a sense of teamwork in the workplace.

3 things your product enthusiasts should do

  • Build anticipation for the launch: Before you launch your tool, there should be some level of anticipation. In the weeks running up to the launch, your product enthusiasts should be sending out emails and chatting with colleagues Go to the full article.

    Source:: Business 2 Community

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