Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your table.
You’re a bit confused for a moment because they didn’t say anything about it.
You look at the cupcake – it’s sprinkled with chopped nuts.
You look at the waiter – they’re walking away like nothing happened.
You call out, “Sorry, I didn’t order this.” You say it again a bit louder, but they don’t respond.
You stand up and walk over to the counter. Still no reaction from them. You say, “There must be a mistake because I didn’t order this. Who is it from? Is it on the house? I can’t actually eat this because I’m allergic to nuts. Please take it back.”
The face of the waiter is like a blank canvas and you’re left standing there feeling like an idiot.
One thing’s for sure, you don’t want that cupcake.
You leave it on the table and walk out to find another coffee shop.
Then the same thing happens again.
Now imagine that these cupcakes are like the unwanted emails you receive every day.
Pretty brutal, right?
But pretty annoying.
For a long time, I used to receive the same unwanted email at the same time of every day. I would hear the notification sound on my phone, check the screen, and there the email was again, even though I’d just unsubscribed again.
I did everything I could to stop that email turning up in my inbox, but after a while, I just assumed I’d be clicking on that delete button for the rest of my life.
The good news is that a few months ago, the recurring email finally disappeared for good from my inbox. I don’t know what happened; I never bothered to check. Maybe the company ran out of business or got fined for illegally mass emailing.
Because that’s actually a thing. Those emails made me start wondering about email laws and regulations. I wanted to know about my rights and how to protect them so I did a lot of research alongside a friend who happens to be a lawyer.
I learned a lot. In fact, I learned so much that it got me slightly worried. Because the thing is, I send out cold emails too.
I don’t want to be similar to a waiter who wordlessly leaves cupcakes on somebody’s table – and my company certainly doesn’t want to be the sort of coffee shop that supports such practices.
So I learnt how to walk the fine line to ensure that my cold emails are legal, and you can too. Here’s everything you need to know about illegal cold email outreach and why it can cost you a lot of money under anti-spam laws.
1. If your cold emails don’t offer an opt-out, you’re in trouble
All international anti-spam laws agree on this matter: for every cold email that you send out promoting your product or service, there must be a visible opt-out link or button.
That’s right, you need to provide your recipients with an easy way Go to the full article.
Source:: Jeff Bullas Blog