How To Effectively Manage Your Media Relations

By Megan Ritter

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Among the myriad of tasks part of your SEO strategies, such as content development, outreach, and on-page optimization, media relations can take a back seat at times. It is, however, essential to keep those relationships intact and blossoming, especially if you don’t see them every day, or work remotely. This means keeping media relations at the top of your SEO strategy to-do list.

Sure, it can be a chore at times, but there are a handful of ways to streamline the process. From using online tools to staying up-to-date with your media contacts’ social networks, there ARE ways to effectively maximize media relationships.

In this article, we’ll talk about 5 Ways to Effectively Manage your Media Relations

  1. Follow Your Media Contacts on Twitter and Show Them Love

Showing your media contacts some social media love every so often is a great way to keep those media relations strong. Following them on Twitter is the perfect strategy for keeping in touch.

To hyper-focus on your media contacts, create a Twitter list in Hootsuite to get all the current and trending posts your media contacts are sharing.

To create a Hootsuite Twitter list follow these simple steps . . .

  • Tap “Settings”
  • Select “Social Networks”
  • Select your Twitter profile
  • Tap “Manage Lists”
  • Select “Add List”
  • Next, enter the list name, like “Media Contacts”

Now add your media contacts’ Twitter profiles to the list . . .

Tap the human icon to display your Twitter contacts to the left of your dashboard

Next, use the drop down menu to find your media contacts

Then drag and drop the contacts into your “Media Contacts” list

Once you have all your media contacts’ Twitter profiles in one place, leverage this list! Do this by retweeting and commenting on their posts every few days. Create a recurring task for yourself to check in on your Twitter list every few days and show your contacts some love.

  1. Create a Separate Media Relations Email List

Remember those long letters relatives would send via snail mail attached with a family Christmas photo? Well, creating a separate media relations email list is in that same space.

Sending your media contacts an occasional email telling them what you are up to is a fantastic way to strengthen relationships. This is essentially like a newsletter, but only shorter, more concise, and not sent as often. You certainly don’t want to be spamming your media contacts’ inboxes.

Topics of interest to include in your media relations emails could be . . .

  • New published content
  • New products and services
  • Previous content, products, or services featured on high-authority sites
  • New team members and departments
  • Press releases
  • Recently published white papers or eBooks
  • A recently explored niche media contacts would find compelling
  • Surveys and collaborative studies with experts in your niche

These emails are simple touch points to keep you relevant and in the minds of your media contacts. One of your contacts may be doing a piece on a similar product or service and your email could be a door to new promotional opportunities.

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    Source:: Business 2 Community

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