By Jeff Korhan
Episode 82 of Landscape Digital Show reveals how to do content marketing right by making it a standard business practice.
If you are not hearing about content marketing, you should be.
If you are, much of it is probably wrong because just like social media, it’s effective use is determined by one’s understanding of it.
The difference between social media and content marketing is that content marketing is a practice, just as accounting is a practice. That is, there are conventions that dictate how it should be consistently practiced.
Accounting happens to be a regulated business practice, and that gets most businesses doing it right. This is not true with content marketing, and that is why people are free to use it as they wish.
There’s nothing wrong with that, but it does get confusing when people represent what they are doing as content marketing when it isn’t because doing anything wrong compromises the expected results.
In this episode of Landscape Digital Show, we’ll fix that by showing you how content marketing really works, and how to do it right.
You will discover that a better understanding of how it works will greatly improve your results while also streamlining your workflow and saving time.
Content Marketing Starts with The Audience
Most sporting events are games of strategy and tactics. And most of us get that use it to get more wins.
Why then do some people invest more time planning their weekend golf outing than the marketing that determines their business future? At least when it comes to content marketing, I believe it is because they do not know how it truly works.
So, let’s start by defining content marketing. Here’s how the Content Marketing Institute currently puts it.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
If there is a phrase in that definition that should jump out at you it is this: Attract and retain a clearly defined audience.
The attention of a clearly defined audience is everything because content is pointless without an audience to receive and consume it. It’s like the proverbial tree falling in the woods and whether or not it makes a sound if nobody is around to hear it. It doesn’t matter.
On the other hand, if you understand your audience and consistently give them what they tune in for you will be heard. They will honor you with their attention.
Now you can sell your products, rent that attention to sponsors, or do practically anything you wish that is appropriate for that audience. This is the magic of content marketing.
Once you’ve earned the trust of an audience the possibilities are limitless.
Your Content Must Be The Best
ESPN doesn’t broadcast the same football games as the national networks because to do that would be a dumb, me-too strategy. That’s what makes the games they do broadcast the best content for their Go to the full article.
Source:: Business 2 Community