By Ankit Roy
11 million people use Facebook every 18 minutes…
7,246 new users are added to the social media mammoth every 15 minutes and 936 million active users login into the site on a daily basis.
Do these Facebook facts make you wonder?
“Am I missing out?”
Even large businesses are gradually distancing themselves from traditional forms of advertising and are battling for new customers on social media sites.
According to a recent study conducted by KA Social, 75% of the world’s population is on social media, and the other 25% of the population is both curious and excited to be on it.
It’s easier, quicker and cheaper to put up a Facebook page with dynamic content compared to traditional and more expensive ways of promoting your brand.
Your Facebook page is an extension or your primary website.
It showcases your business philosophy. A well-designed page isn’t just about how it looks – but also how it behaves. In the ever-competitive market, a perfect design is something that helps you stand out.
Work through the following 5-steps to build a Facebook page and fill it with ‘fans’, ‘likes’ and ‘shares’.
Step 1: Nail your cover photo
The focal point for every business on Facebook is its cover photo. It not only enhances the visual appeal of the business but also lures fans and followers, increasing the brand value.
Cover photos are the first thing that get noticed by users whenever they visit a company page. However, creating and choosing a cover photo that not only catches the attention of users but also resonates the brand value can sometimes be tedious.
Before discussing the creative aspect of your Facebook age, let’s first explore a few guidelines and policies set by Facebook for cover photos.
- Do not include generic terms or special characters. Example: Beer, #@$%
- Do not include superfluous descriptions or unnecessary qualifiers.
- Do not over exceed your text more than 20% of the image.
- Do not mislead your followers by incorrect or deceptive content.
As shown in the image, the dimension of the cover photos and profile pictures must be 851 x 315 and 180 x 180 pixels respectively. Cover photos take up almost a quarter of the screen on most desktops, so it is advisable to use high resolution images.
Now, let’s talk about the aesthetics of a cover photo.
Here are three points you must consider as ‘The Gospel of Facebook Cover Photos‘.
- Right focus over left focus – Since your profile pic is on the left, try keeping the text or call-to-action buttons on the right hand corner of your Facebook cover photo.
- Sync cover photo with profile photo – In the image above, you notice a rectangular overlapping of profile picture with cover photo. Find creative ways to design a cover photo that communicates well with this profile picture.
- Pin a post right below the cover photo – Don’t overlook the relevance of content. Try pinning down the most Go to the full article.
Source:: Jeff Bullas Blog