How to Create the Perfect Instagram Profile

By Angelo Presti

Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new fan.

Lets take a look at the elements that make a perfect profile, with examples from brands on Instagram that follow best practices.

First things first, remember that a perfect profile is not about you, it is about your ideal customers. It has to appeal to them and it has to tell them who your company is, what your company is about, and what you can offer to them, or in other words why they should connect and care about you and your brand.

What are the elements of the perfect Instagram profile?

Your Instagram profile is your chance to directly communicate to your audience, so you want to make sure that your profile is up to date, professional, engaging, memorable and it provides instant value. In order to do that, a perfect profile has to have the following :

Username (Account name)

Name (Headline)

Profile photo


Website link

Let’s look at two examples from well known brands, one is MAC, a cosmetic brand and the other one is from the famous chef Gordon Ramsay, to see how they successfully use each element in their Instagram profile.

MAC Cosmetics

Brands with major Insta Mojo

Gordon Ramsay

Brand with Major Insta Mojo

As you can see both of them have a very clear and recognizable username, name, profile photo, bio and website link to their brand.

” A perfect profile is not about you, it is about your ideal customers “

How do you create your perfect profile?


Keep it simple. The rule of thumb is: If you are a business, use the name of your company, if you have a personal brand, use your first and last name or a combination of the two.

If the words you want to use for your username are already taken, you can try a combination of both.

For example, if your brand is Arisa, you can say: Arisa.Insta, Arisa.Shop, ArisaOfficial. If you have a personal brand and your name is Mike Cory, you can try using Mike.Cory, MikeCoryOfficial, TheMikeCory or ItsMikeCory.


In this section, you can use the name of your brand or your personal name and surname if you are a personal brand.

Profile photo

The photo should communicate the values and beliefs of your brand and reflect who you are. The profile photo dimensions are 110px x 110px and you can use one of your existing photos, or your current logo.

If you are an e-commerce business, use your logo but make sure that your logo fits well into a circle.

As you can see in the examples below, the brand on the left, Bad Company uses its iconic logo, but the photo is a little cluttered and the actual logo is hard to see. H&M, on the right, has a simple and recognizable logo that Go to the full article.

Source:: Business 2 Community

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