The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare.
You try to avoid it. Perhaps you could get away with creating fewer blog posts. But who are you kidding? You’ve seen the stats. Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe.
The truth is, blog posts feed your inbound marketing program’s success. You can’t afford to have it fall flat on its face because it’s starved of content. After all, your reputation is on the line. So how do you go lickety-split from that blank screen to words that tempt and satisfy? You have to change how you write.
In this blog, I’ll give you 7 easy ways to beat writer’s block and become a content creation machine.
Don’t Skip Your Homework
I know. You didn’t want to hear that you had to do your homework. Can’t you just say the dog ate it and move on? Perhaps. But you’ll pay the price. If you do the upfront work to set the foundation, everything else will fall into place more easily.
Start with your persona research. Understand your buyers and the questions they ask throughout the buying cycle, then fill your editorial calendar with topics they want to learn about. That way you’ll always have ideas up your sleeve. You won’t be wracking your brain each time you write or second-guessing whether your audience is interested in the subject matter.
Learn to Steal
Now that you know what you’re writing about, it’s time for a little pilfering. Yes, I agree. Stealing is not ethical. Also, your blog post needs to be original to climb the search engines and to turn people’s heads.
So where does stealing come in?
Headlines can make or break your post. Remember, attention spans are shrinking. You have eight seconds or less to capture someone’s attention.
Where’s the proof for that 8-second mantra? Well, Microsoft did some digging into the question “How is technology impacting attention spans?” They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. (Apparently, that’s less than the attention span of the average goldfish. But I’m not sure how they measured that one.) Who knows what the attention span has shriveled to by now? The point is, you have to grab attention immediately.
Fortunately, there’s a time-saving way to do that—use tried and proven headline formulas. Yes, just like math there are formulas for writing too. Just fill in the blanks and work your magic.
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