By Marijana Kay
It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle.
People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve.
If you’re unsure about whether you should use video in your marketing strategy, consider the following statistics:
- Native Facebook videos get 135% more organic reach than any other type of post
- Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel
- Over 50% of internet users look for videos related to a product or service before visiting a bricks ‘n’ mortar store
- Embedding video on a landing page can increase conversions by 80% or more
- Viewers retain 95% of a message when they consume it in a video as compared to 10% when reading it in text form
- The average conversion rate for websites using video is 4.8% as compared with 2.9% for those that don’t use video
- Viewers who watched an ad twice on mobile experienced a lift of 23% in unaided brand awareness and 47% in unaided ad recall.
Do you really need any more convincing?! Video can clearly make your advertising and content budget more valuable.
In my opinion, the reason many businesses hesitate to use video content is because it can be an overwhelming medium to get used to. It also has a reputation of being expensive and complex to produce – plus, it supposedly requires ongoing optimization across different platforms and audiences.
But that’s not necessarily true. I’ve created this post for those who want to introduce video content into their marketing strategy on a budget, or improve the video content that they already put out. It’s full of recommendations for free or low-cost shortcuts and heaps of tips to make your video content stand out. Hopefully, it will show you that there’s no real reason to avoid jumping on the video bandwagon already!
Without further ado, let’s get started.
The first step is to plan your video
One of the key reasons many marketers struggle with getting started with video is not knowing where to begin.
You may be a pro at planning and writing blog posts, sales copy and social media updates, but video content is a different kettle of fish. It’s a whole new medium and it’s understandable if you’d rather not use it at all than risk using it to distribute unclear messages that could cost your brand in more ways than one.
But jumping into filming without a plan is precisely what makes it expensive!
You need to start with a simple planning process and always keep a few checklist items in mind before hitting the record button.
- Determine your video’s length first.
While you may end up with a slightly longer or shorter final video than you planned, working Go to the full article.
Source:: Jeff Bullas Blog