How to Create High-Converting Product Videos

By Ana Gotter

create video products

You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of reasons, especially when you know how to optimize them for conversions.

In this post, we’re going to go over exactly why all product pages should have videos, different types of product videos, and how to create product videos that practically guarantee conversions.


Why All Product Pages Should Have Videos

Imagine that you’re doing research before buying a new watch, and you’ve narrowed it down to two. One site has product pictures, which are professionally taken and look glossy and beautiful. The other, however, has a product video, showing how it looks a person as they’re waving, and an up-close view of the watch that shows the hand ticking and the crystal face gleaming. All else being equal, the video will make a huge difference in driving sales.

This is more than just a hypothetical theory, and there’s plenty of data to back it up, including:

  • 57% of retailers report that the average order value increases for at least 50% of customers that watch videos on a product page.
  • Almost 50% of internet users look for videos related to a product or service before visiting a store.
  • Retail site visitors who watch a video stay two minutes longer on average and are 64% more likely to purchase than other site visitors

Another big bonus? Video can work wonders for SEO, with it being 50% easier to achieve a ranking on the first page of Google if you have videos on the page. Who doesn’t want their product page to come up first when an interested customer is searching for it?


Different Types of Product Videos You Can Choose

There are different types of product videos that you can choose from, depending on what the product is and what you’re trying to accomplish. You can always create multiple short videos and upload them individually.

Different types of product videos that are effective include:

  • A close-up video that shows the product from all angles, which often includes someone discussing the features of the product while it’s shown. These videos should be ten seconds or less.

The white cotton shirt, reinvented. #whbm

A post shared by White House Black Market (@whbm) on Jul 9, 2017 at 11:29am PDT

  • Tutorials showing how to use the product, which should be two minutes or less.
  • Videos showing how the product is made, often also including why the process or materials are beneficial. These videos should be kept under 30 seconds.

Best Practices to Create Product Videos

Now that you’ve started to think about what types of product videos you want to create, you have to think about how you’ll actually craft it. Fortunately, there’s plenty Go to the full article.

Source:: Business 2 Community

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