How to Create an Effective PR & Marketing Strategy for 2018

By Emily Sidley


How do you plan to market your business in 2018?

As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What’s been working well? What hasn’t? What new strategies will you try for 2018?

Of course, we’re happy to help you come up with a comprehensive marketing plan for your business, but if you’d like some advice to do it yourself, follow this convenient guide.

How to Create Your 2018 Marketing Plan

Step 1: Review 2017

Before you can figure out where you’re going, take a look at where you are. What were your goals from this last year? Did you achieve them?

Also, think about the marketing strategies you used this past year. How did they work out?

If you didn’t have specific goals for this year, now is a great time to collect some baseline data, too:

  • Set up a Google Analytics account so you can measure your website traffic
  • Export and review analytics from your social media accounts so you have data saved showing your current numbers
  • Check your e-newsletter’s open rates and click-through rates to make note of where they are now

Step 2: Establish New Goals

After you’ve established how 2016 went, it’s time to look ahead to 2018. What goals do you want to achieve? Make sure that you set goals that are SMART:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

It’s much better to have a few realistic, clear goals than a vague idea like, “I want more customers.” Instead, set goals like:

  • 50 new Facebook fans
  • 25% more website traffic
  • 5 new sales a month

Once you have SMART goals established, you can figure out how you’ll get there.

Step 3: Brainstorm Strategies to Achieve Your Goals

thinking drawing man sitting on table with cloud

Stock photo

Did you take the time to brainstorm new ideas for your 2018 marketing plan?

This is the time you’ll come up with specific ways you’ll achieve your goals. For each goal, write down a couple of strategies you think will get you there (see below for a few suggestions).

For example, if one of your goals is to increase website traffic, you might want to include blogging regularly in your marketing plan. Or, if you want to see a certain amount of growth in your Facebook page, consider running a Facebook ad campaign.

In addition to thinking about strategies you think might work, take the time to do some research and write down ideas you want to try. Look at industry trends and strategies experts are predicting to be important in the coming year.

Step 4: Write Out a Marketing Plan

Once you’ve written down your ideas, it’s time to turn your thoughts into an actual plan. I suggest doing this by writing each month of the year on a piece of paper and then listing the strategies you plan to employ during the month underneath it. This helps you visually see how many different marketing activities you’re committing to take on each month.

Of course, some strategies (such as blogging or social media) are ongoing, but some (such as pitching the media or Go to the full article.

Source:: Business 2 Community

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