Your business depends on marketing to bring in qualified leads for your sales team. What do I mean by “qualified?” I mean leads who aren’t just interested in your offer. They’re interested in your products and services. They’re more likely to make the purchase.
Your landing page needs to convince these qualified individuals that it’s worthwhile and beneficial to them to give you their contact information. It’s not just about your promotional strategy on social media or your offer itself. Your landing page is your best opportunity to get targeted website visitors to become qualified leads. It’s how you’ll contribute to sales and overall business success.
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Why Read This Article?
There are (at least) four big reasons why you’ll want to read this article. Other than simply to educate yourself, this article will help you:
- Build upon any existing expertise
- Find the value of an optimized landing page
- Develop a landing page that increases conversions
- See the impact of an optimized landing page
It is my goal with this article to give you everything you need to know (and maybe a bit more than that). I aim to make it easy for you to take this guide and its corresponding eBook, and make landing pages that bring you valued leads for your business.
Getting Started with Landing Page Optimization
Let’s start with the basics.
What is a landing page?
A landing page is a web page designed for one single purpose: conversion. It’s a site where you lead visitors to gather their information in exchange for something of value to them.
What is NOT a landing page?
- A blog article
- A website homepage
- Any web page that lacks a submission form
Why are landing pages important?
There are multiple reasons a business can use a landing page:
- Direct sales
- Lead generation
- Relationship building
Landing pages are key for businesses to make a profit in one way or another. It’s how you earn a sale or it’s how you build trust. Let’s briefly go into each of these types to help you understand the differences.
These are mostly ecommerce-based landing pages. They usually involve a product or service that the visitor purchases right then and there. When you create this type of landing page, your main goal is to get a sale.
This type of landing page serves one simple purpose: to provide something of value to your visitor in exchange for their contact information. Your goal for these pages is to acquire information from qualified leads to assist sales with further contact. These pages are the focus of this article.
This form of landing page is like a hybrid of the other two. It’s meant to nurture existing leads as they continue along the path to a sale. The main goal for this page is to continue getting your lead’s interest and keeping them moving through the sales process.
Before you start
Okay, I know you want to get moving on your landing page creation, but wait just a bit longer. You don’t want to Go to the full article.