How to Craft Epic Blog Posts That Engage Readers and Keep Them Coming Back

By Syed Balkhi

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Is your website bounce rate too high?

Are you struggling to engage readers on your blog?

Well, you’re not alone.

According to a study done by Jacob Nielsen, the average website visitor is likely to only read about 20 percent of the text on a web page or a blog post.

Most of us get bombarded with content everywhere we go. We’re no strangers to click-bait blog posts with useless information. That’s why we make snap decisions and decide within 15 seconds if a website is valuable to us.

Luckily, there’s a way you can engage readers and get them to keep coming back for more of your content. It’s simple. All you have to do is to create blog posts that are better than your competitors.

Here’s how you can do it.

Step 1: Engage readers with a catchy headline

Did you know that 80 percent of your followers and readers never make it past your blog post headlines?

Well, that’s why your headline is the most important text in your entire blog post.

It’s crucial that you keep your headlines short and sweet. Don’t give away too much. The job of your blog post headline is to get people to visit the page, not to summarize the entire blog post.

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You can use a tool like CoSchedule Headline Analyzer to craft effective and powerful titles, and also run A/B split tests on your blog post titles to figure out which headlines work the best. You can get that job done with the Title Experiments Free plugin.

Step 2: Hook your readers with a killer first paragraph

Believe it or not, humans have an even shorter attention span than goldfish.

As you can imagine, the first few seconds a reader spends on your blog post play an important role. It’s that first paragraph of your article that will help readers decide whether or not they should keep reading or move on.

The key to getting your readers hooked is to write a great opening sentence that both arouses their curiosity and excites them to read more. You can do this by asking a question (like the opening line of this post) or promising a solution to a problem.

Step 3: Follow the three-sentence rule

The three-sentence rule is more of a writing guideline than a rule. You don’t have to follow it, but in order to improve readability you should give it a try.

The point of this practice is to keep your paragraphs no longer than three sentences. This helps improve readability and allows you to avoid clutter in your blog posts.

Engage Readers Copyblogger

If you were to visit a successful blog, such as Copyblogger, you’ll notice this practice in action. It’s all about providing a great user experience.

Step 4: Use lots of images and graphs

When in doubt, add more images.

As it turns out, images add more than Go to the full article.

Source:: Business 2 Community

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