How to Choose the Right Sales Automation Platform

By Annie Qureshi

sales automation

When a brand is on the hunt for powerful platforms to help business boom, there are always a list of necessities, nice-to-have’s, and features that don’t matter in the slightest.

Acquiring the software that has the right toolset is crucial for your company’s employees and their ability to succeed. Functionality must be supreme, yet there is still room to scale without the platform becoming bloated and cumbersome.

When it comes to sales automation tools, some of the key things that businesses should be on the lookout for are: powerful datasets, robust outreach capabilities, streamlined usability, and great user support.

But not all sales automation (SA) platforms are created equal. Some will require a separate CRM while others will not boast a pleasant interface.

To help you cut through the malarkey and identify an SA platform that works for your business, we have rounded up 5 of today’s top services to see what they offer.

Let’s take a look.

#1: Growbots

Growbots is a relatively new SA platform that leverages AI algorithms and machine learning to supply sales teams with an ample list of relevant prospects.

Growbots AI algorithm creates a tailored list of prospects from its self-updating database of 200 million contacts by using the company data you enter to craft a targeted lineup of potential customers who are likely to be interested in your offerings. Moreover, Growbots’ data is verifiably accurate, and can help email bounce rates clock in at less than 10%.

Growbots AI system has great company outreach features too. It can manage acquisition campaigns independently of human interference, meaning that more time can be spent in direct communication with hot leads instead of trying to connect with potential clients.

The company’s system can initiate new email campaigns, optimize outreach efforts, send follow-up communications, reschedule emails that receive “out of office” replies, and organize inboxes in a manner most conducive to productivity and sales.

Finally, the Growbots interface is clean, appealing, streamlined and not too cumbersome. All of a company’s campaigns and messages are easy to find, navigate, and manage. .

#2: ZoomInfo

ZoomInfo is one of the oldest tools on the list, but much like email marketing, age doesn’t mean outdated.

For more than 15 years, this SA service has harvested its business data from multiple sources; a community of over 300,000 users, third part integrates, and a host of proprietary technologies that has collected upwards of 223 million professional profiles on individuals and another 10 million business profiles.

Additionally, ZoomInfo claims to boast, “. . . more direct dials and email addresses than any other company.”

Using the service’s advanced prospecting features enables users to identify, target, and search for qualified prospects that will comprise a meaningful contact list in minutes.

All the navigation elements and information within ZoomInfo is neatly organized, easy to search, and presents users with an intuitive (albeit bland) interface.

A bonus to ZoomInfo’s platform is that business can conduct audits of their current customer information with Salesforce integration; this helps to mitigate the use of any outdated information that could Go to the full article.

Source:: Business 2 Community

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