By Scott Sims
Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. Companies don’t drive leads or make money by curating three relevant posts a week. If they did, we wouldn’t be writing this blog! If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram. You’ve probably worked with your team to deliver a social media strategy to increase followers, drive engagement and develop a strong interest in your service or product. Part of that strategy should also include selecting the best social media management tool. Whether you’re part of a team or working solo, a powerful social media tool can help drive results by boosting your productivity. In this article we’ll explain what features are important and how to make the most of your tool.
Where to Start
Our best advice is to be selective when searching for the best tool. There are plenty to choose from but it is important to choose a tool that makes sense for your needs. There are several key features that should be included in all social media management tools.
Social Media Monitoring and Listening
Social listening enables social media specialists to track and review the social buzz around your brand, industry or competition. By listening in, you can look for trends in moods and behaviors while also looking for opportunities to promote your product.
Analytics and Reporting
Your social media tool should allow you to export reports on the data that has been collected. Look for quick reporting and analytics to share with your team or clients. Use reporting to make intelligent, informed decisions about your social media strategy.
Social engagement is key to successful relationships with your followers and potential customers. A great social media tool should make it easy for you to identify opportunities and to respond quickly.
Social Channel Integration
At the least, your social media management tool should allow you to integrate with the major social networks including Facebook, Twitter, Instagram as well as updates from the news.
Social Post Scheduling
Social post scheduling is a must-have! Scheduling posts ahead of time can help you focus on engagement and creative content generation instead of manual posting.
Alerts may be helpful in the instance of an emergency or a sudden influx of mentions. Being notified of events such as these will certainly help your team to respond and resolve customer service issues promptly.
How to Pick Your Social Media Management Tool
Here are a few examples that may help you consider what tools/features make the most sense for your social media needs.
Imagine you’re an independent social media specialist in the US. You have 3 clients that pay to have your help with content creation, social media marketing and management. One of your clients has built an incredible service that is gaining popularity in the US but also in Germany. You’re now challenged to keep up with local American competition AND German companies in the same competitive space.
Source:: Business 2 Community