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It was game three of the World Series, 1932. The New York Yankees versus the Cubs at Wrigley Field. Score tied 4-4.
An aging Babe Ruth steps up to the plate while being mercilessly taunted by the Cubs’ bench.
As the legend goes, Ruth raised his arm to point toward center field.
“That’s where I’m going to send the next pitch,” was the implicit, unspoken message.
He swung the bat and knocked that pitch 440 feet directly into center field, where he had just pointed.
And here we are, still talking about it nearly 85 years later.
There’s some dispute as to what really happened that October day. Ruth definitely gestured to somewhere, or someone, and he definitely hit a homer. The rest is murky. (The Wikipedia page for the event is longer than that of the Zapruder film.)
There’s a reason the story is appealing, and easily the most legendary tale from a larger than life figure.
He told everyone exactly what he was going to do, and then he followed through.
From the perspective of a business, we’d all like to replicate this. To look a potential customer in the eye, tell them what you’re going to do for them, then knock it out of the park.
We think it’s possible to not only call your shot, but to do it every time.
Let us explain…
How to Call Your Shot with Customers
A lot of businesses are great at marketing and getting someone to buy their product. As we’ve said many times before, sales is a game you can rig to your advantage.
Engagement and loyalty offer no cheat codes.
The best path to an ongoing relationship with customers is knowing what you do for them that they can’t get anywhere else, and following through with it.
That doesn’t mean features or bells and whistles you bring to the table. It’s the end result.
Babe Ruth didn’t stand at the plate and discuss his solid wood bat or his improved swing motion.
No, he just pointed to center field, where he was about to hit a home run.
Build your business and your brand around the customer’s desired outcome.
What if The Babe had walked to the plate, pointed at first base, and announced he was going to first on a walk?
How boring would that be?
“Wow Babe, that’s…uhhh…really somethin’ else. You…uhh…go for it, buddy.”
We wouldn’t be talking about it today.
But what if the bases were loaded and the ensuing run walked in would put the Yankees ahead?
It wouldn’t be as sexy as a home run, but just as effective. It would’ve fulfilled the need, and he would’ve delivered exactly what he promised.
The first step of calling your shot is a realistic assessment of what customers need from you.
Don’t Promise What You Can’t Deliver
A lot of companies make big promises. Obviously very few of those are following through, otherwise we’d have cheerier loyalty statistics to report on.
If you’re positive you can deliver doubles, do it. Plenty of people are thrilled with doubles, and they’ll be even Go to the full article.
Source:: Business 2 Community