How to Build Your Mailing List Without Purchasing Emails

By Marcia Layton Turner

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Whether you sell online or off, having a mailing list of prospects and customers to market to can dramatically increase sales. Since everyone on your list is pre-qualified – that is, they’ve expressed interest in your company or your products or services – it is much easier to convert them from potential customer to customer by providing them with additional information.

Some online experts estimate the value of each name on your email list to be worth anywhere from $.10 to $1, maybe even more. So the larger your list, the greater your potential sales.

Knowing that, you may assume purchasing email addresses through mailing list houses or other online marketers will speed your progress. But no. The problem with that strategy is that you really have no idea whether those individuals might be solid prospects for your business or not. In fact, they may never have heard of your business. Emailing them may end up being a big waste of your time and money.

Famed copywriter Bob Bly recommends investing 20% of your online marketing budget in tactics designed to build your list. Fortunately, there are plenty of effective, low-cost strategies you can use, all of which don’t involve purchasing email addresses. Instead, they include offering the items below to your customers.

List growth ideas that don’t involve purchasing emails:
1. A discount on a customer’s first purchase

The discount can be anywhere from 10-30% and significantly increases the odds of making a sale. But even if you don’t make a sale the first time a buyer visits your site, you still get their email address to add to your list.

2. A free report or e-book

With so much competition for your buyers’ attention, it’s important to offer them a juicy enticement for giving you their email address. The best way to do that is with access to information your prospect really wants. That’s what your report should be about. For example, a wedding planner might detail the 5 best wedding locations no one knows about in your city.The best way to provide this report is through a landing page, which is a URL you set up that is typically separate from your website and has a catchy URL of its own, like or save $ They can also be hosted on your website, but the URL can become a little unwieldy and hard to remember. Landing pages include very little information beyond fields for visitors to enter their name and email address. Here’s a great example of a landing page from Trulia.

Landing page example

3. To write a guest blog post

One of the easiest ways to attract new customers is to market through established websites and blogs that serve your audience. Do a search for blogs that accept guest blog posts in your market, and then offer to write an exclusive post just for them. Write an article that addresses your customers’ questions and that positions Go to the full article.

Source:: Business 2 Community

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