How to Build Partnerships with Influencers

By Alex Ditty


6 Lessons from influencer Carly Mask

When executed correctly, influencer marketing is an extremely valuable tactic. More and more brands are seeing great results from their investments to build authentic connections with their audience. This tactic is most effective when marketers make an effort to partner with influencers they can trust and who have established trust with their own audience.

The most important aspect to focus on here is the partnership. A true influencer partnership is different from just hiring an influencer for a campaign. Some marketers just shop around on a platform and pick a few people with very large followings to execute on a one-time campaign. There is very little value created in this type of exchange.

So how do you build true partnerships? Let’s just ask an influencer.

We provide resources to help you execute authentic and effective influencer marketing campaigns. On our sister-site, Snapfluence, we offer the influencer community educational and inspirational resources to help their creative careers. We’re working to help both sides of the table elevate influencer marketing for everyone. Today, we have the unique opportunity to bring you advice and information from an influencer with experience on both sides of the table.

On our Social Humans podcast, we have conversations with creators to give you a peek into their side of the deal. In one of these conversations, we spoke with Carly Mask. Carly has experience both managing influencer programs from a brand perspective as well as being an independent influencer working on brand programs.

Lessons from @carlymask

Consistency is key for both marketers and influencers across the board.

In the case of social media marketing, “consistency” can be thought of as a brand or influencer sharing content that doesn’t deviate from their standard norm. We’re all for experimenting and trying new things but you want to make sure you’re fulfilling your followers’ expectations of your feed. As Carly points out, this holds true for both brands and influencers. “What’s important when you are building a brand is to maintain that consistency and in order to do that, you need to be super intentional and forward-looking instead of being reactive all the time”.

Don’t look for one-off hits. Build lasting strategies.

Another piece of advice that Carly offers is to not focus on one-off programs but to focus more on the types of promotions that will build lasting engagement with your audience. Stay away from the quick flashy gimmicks, they can damage your credibility in the long run. Carly says that “sometimes giveaways can work but other times if they’re done in a way that doesn’t feel authentic, it may attract followers for a short time but these aren’t the people that are going to be engaging with you authentically in the long term”.

Focus on meaningful conversations with the right people, not just vanity metrics.

Perhaps the biggest lesson to be learned is to ensure that you are reaching out to influencers that match your brand values. Carly says to make sure “ that you’re reaching out and having conversations with Go to the full article.

Source:: Business 2 Community

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