Thanksgiving is right around the corner. The leaves are falling and the nights are getting colder and colder.
It’s the perfect time to get a hot cup of cocoa, some big wooly socks, and run a Fall marketing campaign.
This article will give you a step-by-step walkthrough for creating a successful Fall marketing campaign from beginning to end.
We’ll break down…
- Brainstorming your Fall campaign
- Creating your Fall campaign page
- How to drive traffic from your website and subscribers
- How to drive traffic with referrals
- How to drive traffic with online ads
- How to turn campaign leads into customers with email
Let’s get rolling!
Step 1: Brainstorm your Fall Campaign
The first thing you need to do is determine what kind of Fall marketing campaign you want to run – a simple sale, a photo contest, a giveaway, a discount, or whatever your creative mind can come up with.
This article will break down a simple Fall giveaway campaign I created for “Amanda Tiffle Photography” (a company I made up). Everything I’ll show you is just as applicable for your business as it is for a hypothetical photography business.
But before we get into that, let’s check out a few top ideas for Fall marketing campaigns:
- Enter for a chance to win a $200 gift certificate for your Thanksgiving feast!
- Submit your Fall photo. Whichever gets the most votes wins [your prize]
- Enter for a chance to win a
- Send us your best Halloween costume and win a Spooky Prize Package!
- Fall family photo shoot
- Now until November 31st, get 25%-off all waterproof boots!
- Get 50% off a 6-month yoga subscription when you bring a friend!
- Subscribe Here to Get Early Access to our Black Friday Deals!
The real limitations here are your creativity. Every industry (including B2B and SaaS) can find a way to work a seasonal promotion into their marketing strategy. If you’re looking for ideas, reach out in the comment section and I’d be happy to brainstorm with you!
Step 2: Create a Fall Campaign Page
Once you know what Fall campaign you’re going to run, you need to create a specific page within your website which is focused on that campaign.
Having a specific page for your campaign will result in better conversion rates (because your traffic is more focused on a single goal) make it easier to run ads, and make it easier for you to track the success of your campaign.
Here’s a page I whipped up using one of Wishpond’s ready-made Bonus Entry campaign templates in about 20 minutes:
The important parts of this Fall marketing campaign:
- The dollar value of the promotion, front and center
- The countdown timer, to create urgency in your campaign page visitors
- “Enter for a change to win” – legally, this is important. You can’t, technically, use “enter to win” in your contest copy
- Limited form fields (name and email address, usually). Anything more will drop conversion rates, anything else and you won’t know enough about your leads to contact them
- A single call-to-action. Any links which drive your campaign page visitors off this page (such as a Go to the full article.
Source:: Business 2 Community