Okay, here’s the deal. You have a brand new client and they’re wanting results on Instagram really quick. We’re talking yesterday. They’re social savvy too, so they know what does and doesn’t work.
The clock’s ticking, and you need a set of quick wins that will bring value for the client and kudos for you. On top of that, you know that Instagram is perfect for this client. Their brand was born to dominate Instagram, so the stakes are pretty high, and you can’t afford to put a foot wrong. In the end, it’s all about the likes.
We have put together what we feel is a reasonably comprehensive list of tried and tested moves you can make on Instagram. All of them bring value, but combined they make a strong case for a powerful likes strategy on Instagram.
Take really bad photos
Just kidding. There are still a million (or so) Instagram accounts out there run by brands, and their photos are awful. There is also a huge misconception among brands worldwide about the equipment you need to have to keep up with the bigger brands, the internationals. We say you don’t need professional photography equipment, let’s just get that out there. You just don’t.
What you do need is the good sense to frame a nice shot, make sure the light is right, and to take a number of shots to find the ‘right one’. That is pretty much all we have to say on this rather obvious matter.
Hashtags are easy to create and even easier to copy. They’re also extremely powerful if you want some quick wins on the Instagram likes front. The best way to look at this option is as a ‘plastic’ kind of fix, not a long term measure but a great way to get a few more people involved in your work quickly.
And on top of this, if someone uses a hashtag you created, you have engagement. Use them sparingly, and follow along with the hashtag thing wisely too. The one thing nobody likes is a hashtag crazy brand. But every now and then, it works.
You don’t have to be crazy to work here, but…
Sharing photos from your place of work is still a great way to bring personality to your brand. It makes you all look human and it will get likes. The more you do it (obviously not the same photos or same context, mix it up a little) the more your brand will be likeable (literally).
Like us and win
Okay, this may seem a little cynical, but many brands have done this to great effect. Simply put, run a contest and ask people to like the photo at the centre of the contest. Everyone who likes the photo is put into a draw and therefore gets a chance to win the prize. Whichever prize you want to give out is up to you, but obviously make it worth taking a couple of seconds over to enter.
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