By Wendy Marx
A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground — and while some have welcomed him with open arms, others are more skeptical, and hold him at a distance.
If you are serious about thought leadership, though, Facebook Live needs to be part of your repertoire. Read on to find out why and the key ways to make it work for you.
Hubspot’s latest State of Inbound report reveals that Facebook Live is poised to take off. 46% of those polled said that they plan to incorporate Facebook video into their marketing strategy in the coming year.
Yet, video was also cited in Hubspot’s report as being a top challenge that marketers are still figuring out. Many see the benefits of using video, but are nervous about how to begin, or even wonder if it’s a good fit for their company.
That’s what we’re here to discuss. But first…
Why is Facebook Live So Important to Your B2B Marketing Plan?
Video has proved to be an incredible marketing dynamo for many companies. On average, one third of online activity is spent watching videos! That’s quite an impressive amount you could miss by not using video.
Add to that the fact that 90% of users said that watching a video was helpful in their decision process, and 50% of executives look for more information after watching a video on a product or service.
Video is a clear winner.
But let’s take it a step further. Combine video’s powerful impact with Facebook’s audience of 1.86 billion average active monthly users…what do you get? A perfect cocktail for success. While platforms like Youtube have live video capabilities, none can match Facebook’s reach.
Now let’s see how you can put that power and reach to work for your thought leadership goals.
While platforms like Youtube have live video capabilities, none can match Facebook’s reach
7 Ingenious Ways to Put Facebook Live to Work for Your Thought Leadership Strategy
1. Interview an Industry Expert
Try to score an interview with an expert in your field, a well-known researcher, or someone else that fits your industry and goals. This kind of interview is very popular in the world of Facebook Live.
Interviews have the potential to widen your audience, and bring others to your brand. Whether it’s the subject matter or the popularity of the interviewee, a live video can attract more than just your day-to-day followers.
Get the word out well ahead of time on social media. Use the expert’s name in your description to reach their audience. Encourage your interviewee to share the live video details with his or her followers. This kind of publicity can attract a wider audience to your brand, and your other content.
During the interview, encourage your audience to ask question, and keep that kind of engagement going throughout the video.
Live interviews can widen your audience, and bring others to your brand
2. Create a New Go to the full article.
Source:: Business 2 Community