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Guest blogging is when you write a post on another person’s website or blog. You write the post directly to their audience, usually with a small biography about you and your company to accompany the post. The posts can accomplish a lot for your business, such as connecting with new readers you’d otherwise have no way of reaching.
How Guest Blogging Benefits You
In most cases, you won’t be paid for guest blogging. However, that’s not the real reason you should write a guest post. There are many tangible benefits of guest blogging that include:
- Establishing credibility through expert advice
- Reaching new customers
- Creating additional backlinks to your website to improve your own SEO
- Building key relationships with influencers that can help you grow your brand
These benefits can be leveraged to help you grow your own company or brand’s interests. In general, the more people that become exposed to your offerings, the more people that will buy your products or services. If you don’t have a product or service, the exposure will help others see you as an expert.
Identify Your Goals for Guest Blogging
Before you approach any blog owners, you need to clearly identify your goals for guest blogging so your posts will be as successful as they can be. If you want to establish credibility within your industry, you might want to only approach blogs and websites within your industry. However, if you want to attract customers, you should write posts on sites that your best customers frequent.
Ideally, you should find targeted guest blogging opportunities that closely align with your goals. Blogs open to guest posts want relevant, high quality articles that their visitors enjoy reading. When you know what your goals and markets are, you’ll know what websites to target. For example, if you are a plumber, you may want to look for how-to home improvement websites where potential customers look for plumbing solutions, a plumbing industry website with advice for other professionals, or a blog about people who own service-based businesses. All of these would provide access to a different group of readers that may advance your own strategic goals for guest blogging.
Research Potential Blogs
After you’ve clearly identified your goals and the type of blogs you want to target, it’s important to research potential blogs that might work best. Make a list of sites that you want to research further. Ideally, you want to know if the website is open to guest posts, what kind of posts they publish, the frequency of publishing, and who is in charge of the website. You’ll want to know how to contact them about your guest blogging post to see if they’re interested and to cater your post to meet the needs of their audience.
You also want to research more about the blog’s visitors and the website’s reach. Do visitors leave comments or share posts on their social media pages? Have you checked the site’s Alexa score? A website’s Alexa score reveals how much website traffic any site gets. You don’t need to Go to the full article.
Source:: Business 2 Community