How This Story Can Help You Grow Your Small Business

By Dan Maxwell, Jr

I’m sorry but, if you’re reading the article, chances are you’re one of those who is constantly looking for the next shortcut to more leads, more sales, and more money inside your business.

With all the latest gadgets, apps, techniques and gurus springing up on the marketing scene, it’s easy to think that the key to business success in 2017 and beyond lies in some “magical system”.

But that is far from the truth.

The real secret to business success is one of the old keys to success ever; and in a short while I will show you how you can start applying it in your business to rapidly increase your sales and profits.

The Story of Two Entrepreneurs

A few months ago, I was invited to join a private mastermind of small business owners and online entrepreneurs.

There were 2 entrepreneurs in the mastermind who were very much alike in a number of ways.

Both started their businesses about the same time.

They served similar market demographics with similar services.

Each had crossed the One million dollar mark in earnings, and each was married with two kids – the elder child from each family recently graduating from high school.

But there was a major difference between these two entrepreneurs.

One of them was super excited about his business, and the other wasn’t. Bob, the one entrepreneur was excited because he spent less time working, and more time “finding creative” ways to serve his customers. And his “creative time” was usually on one beach or another, or in a five star hotel for 4-5 days nearly every quarter

Crystal, the second entrepreneur, on the other hand, wasn’t as excited. She was complaining about how many hours she had to put in just to keep up. She complained that she had to spend so much time trying to find new customers and clients. She complained that her team wasn’t catching the vision, and as such were not performing at their best. Even worse, all of this was taking a serious toll on her family.

How Could They Be So Different?

I’m sure by now you’re wondering as to what could be responsible for the stark difference in experience for those two entrepreneurs, given that they both have the exact same circumstances.

The answer is one word. And that word is the SINGLE GUARANTEED ingredient for extraordinary success in your business especially if you’re in a crowded market.

The one word is the subject of this article, and it is…

RELATIONSHIPS

Listen, if you’ve run your business, then you’ve probably suspected that the world we live in is not really about what you know as it is about who you know.

This is true in business, nonprofits, jobs, even education. Do you think everyone who gets admitted into an Ivy League university earned it?

Whether you need a contract, a job, a grant or big donation, you better have some contacts. True, you must have the technical ability to deliver; but that MUST come with the right Relationships.

You need the right relationship with your board or shareholders, you need the right Go to the full article.

Source:: Business 2 Community

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