I was working with one my long-time coaching clients recently when she brought up something that happened to her while she was looking for freelancing leads. “I saw how much competition in freeelancing there was and I froze,” he said.
The notion of there being too much collaborating in freelancing has been addressed in the past. Is freelancing more popular than ever? Yes. Are there a lot of people out there trying to get a piece of the freelancing pie? There sure are.
But there are several ways to ensure that competition in freelancing is irrelevant. Here are some of my best tips (and personal views) on how to stop seeing competition as an obstacle.
Working with, and Beating, Competition as a Freelancer
Stop Competing and Start Collaborating
Take the financial blogging community as an example. We celebrate each other. We recommend each other for opportunities. We give each other relevant media leads. We share each other’s content. When one of us is launching a big project, the others are helping them get the word out.
This is in stark contrast to other niches where I’ve seen people in Facebook groups tear others down simply because they celebrated a win. It’s mind-boggling to me that people would shoot themselves in the foot this way.
Here’s the reality of the situation: A rising tide lifts all boat.
The more you work with people who are seen as your competition, the more you all win.
A few weeks ago I celebrated the fact that my colleagues were speaking all over the country, launching bestselling books, getting interviewed by the likes of T.D. Jakes and livestreaming from the floor of the New York Stock Exchange.
The only reason we’ve been able to accomplish any of this is because we’ve made competition irrelevant within our own community. We’ve all got each other’s backs and it helps us all grow our businesses.
Focus on Your Unique Brand and Story
I’m going to show you can example from another industry in order to explain how your own unique brand and story can help make competition in freelancing irrelevant.
Those of us who are also in the business coaching world have noticed something in our Facebook feeds: the coaching industry has become overly saturated.
A lot of people coaching isn’t necessarily the problem because quite frankly, there are far more people who need coaches.
The problem is every coach looks and sounds exactly the same. The same stylized photos, the same ad copy and the same six-figure dreams. I seriously can’t tell any of them apart at this point.
In this case, then yes, competition is a bad thing and it’s leading to a saturated market. However, those coaches who actually have a unique brand and story will be able to wipe the competition off the map for the Small Business Trends
Source:: Small Business Trends