How the Media Industry Can Take Advantage of Next-Gen TV’s Data Freedom

By Admin Advertisers and agencies are looking to win big from the next-generation TV broadcast standards, and the implications of these new standards for the media business are immense. Here’s why: The Advanced Television Systems Committee (ATSC), the industry group responsible for the new standards, has specified an open system for data exchange as part of its […] Go to the full article.

Source:: Integrated Marketing Today

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