By Rahis Saifi
Everyone wants to rank better on Google; no one wants to be on page 2 or 3 in a Google search result. It’s no surprise that this is why you’re reading this article; you want to rank better too. If you’re anything like me, you’re tired of spending a whole lot of money on methods that just don’t seem to work and that’s why your search has to lead you here. With limited resources, you need to know where to focus your efforts to have confidence in getting your rankings up and also stable. It’s quite easy to get confused by the many articles that highlight the importance of Google’s 200 ranking factors (you probably don’t even know all of them yourself).
In a few moments, you’re going to learn about how Google treats content and how that all plays a part in improving your rankings. And the best part is you don’t need to be an expert to take advantage of the information that I’m about to share with you. This information will not only help you to increase your brand awareness but also to increase customer acquisition and boost your products or services.
Where are your customers?
I’ve always gotten the old school advice that if you’re looking for a book then the best place to look is in the library. So if you’re looking to get stable rankings, wouldn’t it be best to first find out where most of your potential customers are hanging out online in order to offer them your services? There are close to 3 billion social media users worldwide, up by 22% this year. That’s approximately a 37% global penetration according to a research done by Social Media Today.
It’s no wonder so many companies are investing in social media customer service strategies training for their employees. But why you might ask?
A study done by Gartner found that “the dissatisfaction stemming from failure to respond via social channels can lead to up to a 15% in churn rate for existing customers”, so while your goal is to gain stable ranking, social media customer service strategies are key to that overall goal. The more satisfied customers you retain then the more they talk about you on social media, the more they talk about you online then the more Google recognizes your brand.
How does Google treat Social Media content and how does this affect your ranking?
Google uses Search Engine Optimization (SEO) to effectively rank pages. SEO is the process of getting traffic from the free or organic search results on search engines such as Google, Yahoo, and Bing. Google’s objective is to always provide the most relevant results to the user’s request; promoting authority pages at the top of its rankings.
The YouTube channel Google Webmasters released a video with Google’s Matt Cutts in 2014. In that video, while Cutts made it very clear that Google does not use social signaling to rank your pages, he did however, state that “Facebook and Twitter pages are treated like any Go to the full article.
Source:: Business 2 Community