How Search Has Changed in the Past Ten Years

By Amanda Marie

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Yahoo was founded in 1995, Google was founded in 1998, and Facebook wasn’t founded until 2004. The knowledge that Google wasn’t always around might be a shock to people who were born after 1992. As for Google, there have been several iterations of the search engine since then, many of them simply portals to the internet rather than the model of the search engine we are familiar with today.

The Dawn of an Era

Over a decade ago in 2004, Google cofounder Larry Page said this of the search engine as a portal model:

“Most portals show their own content above content elsewhere on the web. We feel that’s a conflict of interest, analogous to taking money for search results. Their search engine doesn’t necessarily provide the best results; it provides the portal’s results. We want to get you out of Google and to the right place as fast as possible. It’s a very different model.”

That model has proven to be not simply the successful one, but the one that people really respond to. Before Page made the above statement, Google had made efforts to clean up the results it was displaying. In late 2003, Google introduced an update named “Florida” that lead to drastic redrawing of internet usage. The update demolished tactics like keyword stuffing and other cheap methods that were considered low-value. In 2004, the updates rolled on, and the updates named “Austin” finished the job of spawning an entirely new industry: Search Engine Optimization.

Things Really Improved a Decade Ago

About a decade ago, the efforts to improve the quality of search results began to gain steam. Since then, several innovations of noteworthiness have been put forward because of user’s demands, both overt and based on search trends. Here are a few of those changes that have helped to evolve search to what we have today:

Encyclopedic Knowledge: Knowledge Graph

If you search a generic term on Google, such as “bread” or something else as broad, you’ll notice that Google lists distinct things on the same search. Say you really did want to know about Bread the soft rock band from L.A. and not bread the carbohydrate-rich waistline expansion fuel. In that case, you’ll notice that both are displayed in the search for bread. That’s exceptionally useful when searching for things that are unknown or undetermined, and just another way that search has improved over the past decade.

Instant Search, Faster Results

In 2010, Google introduced a feature called Google Instant that produces search results in real time, as you type. The feature is optional, as with slower connection speeds it can be too slow to be useful. When announced, Google expected the feature to save search engine users between two to five seconds per search, or about 11 million seconds per hour for their entire user base.

Star Ranking System: Schema.org

According to Schema.org, this site is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. What does Go to the full article.

Source:: Business 2 Community

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