How Marketo is Transforming Its Brand From Science to Storytelling

By adageeditor@adage.com (Drew Neisser)


One might think that a conversation with Chandar Pattabhiram, chief marketing officer of Marketo, would eventually lead to the aspirational, grandiose vision of someone who believes automation is the future of marketing. While Pattabhiram certainly does feel this way, he also touts the power of a more human side of marketing, in the form of storytelling.

Recently, Pattabhiram helped Marketo rebrand — not a programmatic company, but as one bent on engagement. An automation company that makes emotional connections? Yes! And it makes complete sense. Read on to learn why.

For more insights on brand transformation from Pattabhiram, listen to my podcast with him:

One might think that a conversation with Chandar Pattabhiram, chief marketing officer of Marketo, would eventually lead to the aspirational, grandiose vision of someone who believes automation is the future of marketing. While Pattabhiram certainly does feel this way, he also touts the power of a more human side of marketing, in the form of storytelling.

Recently, Pattabhiram helped Marketo rebrand — not a programmatic company, but as one bent on engagement. An automation company that makes emotional connections? Yes! And it makes complete sense. Read on to learn why.

For more insights on brand transformation from Pattabhiram, listen to my podcast with him:

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Source:: Advertising Age – Digital

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