By Louisa Karam
FirmBee / Pixabay
Are you having trouble improving your online presence? Do you want to get in front of the right audience and drive customers to your store or website?
Learn four ways managing your local listings can help you improve your web presence:
1. It Can Drive Visits & Contacts
If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is wrong? Or, even more frustratingly, have you ever driven to a business location only to find they’ve moved? Sites like Google and Yelp may have information about your business already online, so it’s important to make sure this information is accurate so you aren’t losing potential customers to a wrong phone number or old address.
2. It Can Get You in Front of Social Media Users
While not technically a directory listing, social media sites are another place where searchers can find information about your business. And, social media is a great way to retain old customers and acquire new ones. Set up your business on sites like Facebook and Twitter and make sure your phone number, address, and business name are regularly updated. You should also post regularly so you can keep your business top of mind for your customers. You can even spice up what you post by including seasonal content, company updates, and office events.
3. It Can Help You with Your Online Reputation
With many different forms of online review sites and social media platforms, people can be talking about your business all the time. When you manage your local listings, it’s also important to keep tabs on your online reputation. An easy way to get started is to Google your business name, your business name plus reviews, and your business name plus complaints on a regular basis. This will provide information as to what your customers are saying about you online and can help you improve your overall web presence.
4. It Can Improve SEO
Updating your business listings can help you improve your business’s SEO, or search engine optimization, by presenting consistent information about your business across the web.
It can be stressful having to manage your online presence on your own, especially when your main focus should be on running your business.
Source:: Business 2 Community