Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target audience (those running professional services practices) not only read Forbes, but they trust it as a credible source.
In this article, I’ll share with you how I earned a feature in Forbes with social media…twice.
Forbes article from November 27, 2017 – Leveraging Social Media’s Top Secret: The ROI Of Top Of Mind
Forbes article from February 16, 2016 – How To Achieve Great PR When Your Product Is A Service
On September 16, 2015, I was the Keynote Speaker for Social Media Breakfast Madison. During that talk, I shared my goal to be featured in Forbes. I was initially hesitant to mention that goal, though, since I had no idea how I’d accomplish it.
I shared the things I’d already done, and showed the audience where I was trying to go.
Something really cool happened: people who attended that speech contacted me in the subsequent months to ask, “How’s the Forbes thing going?”
Goal-setting tip: if you really, really want to accomplish one of your goals, just share it publicly. Well-meaning friends will keep you on-task.
On November 4, 2015 at 5:15 a.m. central time, like I do each morning during the business week. I was browsing Help A Reporter Out (HARO) email that was in my inbox. If you haven’t subscribed to HARO yet, please do. It’s a FREE email subscription that matches reporters with potential sources (you). In this email I saw this query from writer Cheryl Snapp Conner of Forbes –
Paraphrasing, her query said – “How are you using LinkedIn for thought leadership and PR?”
“Here’s my shot!” I thought to myself. “I’ve been using LinkedIn to publish articles to build my personal brand, and I know the Forbes readers will really benefit from the tips I’ll share.”
- About a week later, Cheryl published the article for which she was seeking sources in Forbes. I was not mentioned at all in her piece. I was disappointed, and I felt like I missed my chance.
- A couple weeks after that, because Cheryl’s first article performed so well, a second piece was published with the same theme. I was not mentioned in that article either. I became even more downtrodden.
- A third article, yet again with the same theme, was published by Cheryl a week later. My brilliant recommendation was omitted from that piece too. I was despondent, and I’m ashamed to admit, a little salty.
“Who does she think she is? Writing three articles about this topic without even mentioning me? Doesn’t she know she’s affecting my confidence?”
Shortly after that, I found out who Cheryl really is.
In an attempt to convince myself that Forbes wasn’t that important to me anyway (sour grapes), I went to her Forbes Contributor page and started reading through the Go to the full article.
Source:: Business 2 Community