The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from an unrequited link ask.
Part of the problem is leverage. The majority of outreach takes place from a position of weakness. When our success rate is low, we try to compensate with sheer quantity. And if quantity is a fundamental part of your strategy, your outreach can end up looking a lot like this:
Brand scarring en masse
Intuition might tell you that Twitter offers little relief in this vein. If you’re tweeting under your company’s account, you’re no longer merely a brand representative with an email signature. You have the added clout of your brand to strengthen your success rate, sure; but you also take on all the responsibility that goes with it—each tweet, highly visible, carries with it the stigma of effort. And there is nothing quite so unsexy as effort.
As a dual fire SEO/Social Media Specialist here at WordStream, with the keys to both our social accounts and our link building tools, I was in a position to run a unique experiment—just how powerful a link building tool would Twitter make? Would our followers condemn our efforts? Would I be annexed back to the thankless, gif-less terrain of email?
With a goal of scoring 10+ quality links, I entered the Twittersphere, gripped it, and ripped it. Here’s how I fared.
Methodology: Finding Link Outreach Targets
Before getting into the results, I should explain how I went about prospecting for link opportunities. My weapon of choice was Ahrefs, a comprehensive SEO tool with tons of firepower.
The method itself wasn’t all that complex. The name of the game was unlinked mentions—the “low hanging fruit” of the link building game. Basically: who on the web had mentioned WordStream without linking to us? Ahrefs’ Content Explorer did nicely for this kind of excavating:
Sort for domain rating, highlight unlinked mentions, set a time segment, and saddle up. Unlinked mentions are “low-hanging” because the writer has likely used one of your site’s resources without linking to it. So while you’re not offering the writer data that their post might benefit from, you’re actually offering them something far more in demand:
Authority. You’re policing your unlinked mentions, but you’re being polite about it. Your outreach copy reflects this: you’re expectant, but you’re expectant under the pretense of gratitude. That’s how I did it, anyway.
Here are the 12 methods I used to maximize my link-building success rate.
1. Include a Link AND an Image in Your Outreach Tweet
If I was wary of Twitter before my first outreach attempt, I was hooked after it. It was like betting on a football team Week 1, winning, then thinking you have the inside track on that team the rest of the season. Invariably, you don’t. But maybe, false confidence be Go to the full article.
Source:: Business 2 Community