How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use

By Jaseem Thayal Shareef

Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before.

What are explainer videos?

You know them. You do.

Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, that explain your company’s product or service.

Explainer videos can be live-action or animated, but are always fast-paced, to-the-point, and usually feature a professional voiceover.

But what do they do?

Why have an explainer video?

The purpose of an explainer video is to explain something. Usually it’s your product or service.

It’s kind of like an ad, only it condenses your entire proposal or pitch.

Explainer videos cover:

  • who you are
  • what you do
  • what your product is
  • what its benefits are

And it does it all in a single, short, hopefully entertaining, video.

Types of explainer videos

There are 9 various types of explainer videos, and it will be important for you to know which kind you want, or which variations.

This can help you determine which agencies to work with or how to craft your message.

1. Live action videos.

Live action videos are an overall type of video and mean that these are not animated. Live action videos use people in real, live action –– often showing someone how to use a product or walking them through it.

2. Whiteboard videos.

Whiteboard videos are video recordings of someone drawing out ideas and concepts on a whiteboard. The whiteboard video is usually sped up to keep up with a voiceover.

3. 2d videos.

A 2D explainer video is an animation shown in only 2d. 2D videos look like drawings on a piece of paper and often have various aspects of the picture animation for interest.

4. 3d videos.

3D explainer videos are also animations, shown this time in 3D. 3D videos are helpful in graphic product breakdowns that show all angles of a product.

5. Stopmotion videos.

Stop-motion explainer videos are typically a variation of 2D explainer videos. Instead of the screen flowing seamlessly from one frame to another, the stop-motion video adds in elements throughout the course of the video to build out a frame.

6. Kinetic typography videos.

A kinetic explainer video is one that uses voice over and moving text in a visually appealing way. The text usually tells a story and moves along to a voiceover and/or music.

7. Infographic videos.

An infographic explainer video is a breakdown of an infographic into rectangular frames. They use a combination of text and graphics (typically icons) to tell a story. There is occasionally voiceover.

8. Screencast videos.

Screencast explainer videos are ones with a voiceover walking you through an actual product. Screencasts are most often used for demos, but can also be useful in showing the ease and simplicity of a platform.

9. Testimonial videos.

Testimonial explainer videos are videos that use customers to tell a positive story about the brand. Testimonial videos are a variation of social proof.

Where are explainer videos found?

Anywhere you can embed a video. That includes your:

  • Homepage
  • Product page
  • Emails
  • Social media channels
  • YouTube

In fact, a lot of explainer videos live on their owners’ YouTube front pages, since having one there is a great way to Go to the full article.

Source:: Business 2 Community

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