By Ivan Ivanov
A few months back, Social Media Examiner revealed their picks for the top social media marketing blogs. Picked by a special jury and ranked by various factors, the blogs provide valuable advice to social media marketers, business and individuals alike.
This market audit is part of our market watch series, where we take a look at different industries and how brands and businesses perform on social media. Last month, we kicked things off with a meta study looking at how social media brands themselves use social media.
It’s only natural that now we take a look at the top SM marketing blogs. Of course, it should be noted that we have the utmost respect for our colleagues and that this audit is only performed to help individuals and businesses receive better insights on social media strategies and due to sheer curiosity of what works and doesn’t on social media.
Are the top blogs able to perform well on social media? That’s just what we are about to find out! Without further adieu, here are the top eight social media marketing blogs and their performance on Facebook.
The Top Social Media Blogs Market Audit
One of the first things you’d note is the fact that AgoraPulse, the focus of the audit and the top pick for a social media marketing blog, is not exactly performing up to the par with its competition on Facebook.
In fact, in the month of July, the brand managed to achieve a score of only 27 out of 100, placing them in the 7th position out of the eight examined blogs. Buffer, which is also a popular social media marketing tool, managed to ramp up the biggest score of the bunch, surpassing the second place with double the score of a total of 72 out of 100. The blogs by Amanda Webb and Socially Sorted took the 2nd and 3rd place respectively, while the social media marketing experts Sue B. Zimmerman, Peg Fitzpatrick and Dustin W. Scout tied up for the 4th, 5th and 6th spot with a score of 30 out of 100, with Mike Gingerich coming up the rear with a score of only 20 out of 100.
Things for AgoraPulse are additionally curious when taking a look at their Awareness chart for the month of July. The SMM blog did receive an audience growth of 2%, reaching 52,500 people.
However, their total engagement is surprisingly low at only 166 total engagements during the whole month. Of course, the consolation for this is that this is 3% increase compared to the previous month.
Low Market Share and Low ER for the Top SMM Blog
One of the first things that comes to mind when looking at such a low ER score is that probably the brand didn’t post as much on the social platform. Yet, this is not exactly the case. In fact, AgoraPulse Go to the full article.
Source:: Business 2 Community