How Dmexco, Starting Tomorrow, Is Different From Cannes Lions

By ehall@adage.com (Emma Hall)


If you’ve heard a lot about Dmexcoand you’ve probably heard more every yearbut haven’t been yet yourself, we’ve got your chear sheet right here.

Dmexco. What does that stand for? Digital Marketing Expo and Conference. It’s a two-day event that takes place Sept. 13 and 14 at Kolenmesse, a giant exhibition site just outside Cologne in Germany. (No, it’s not in Mexico).

How long has that been going on? Nine years.

If you’ve heard a lot about Dmexcoand you’ve probably heard more every yearbut haven’t been yet yourself, we’ve got your chear sheet right here.

Dmexco. What does that stand for? Digital Marketing Expo and Conference. It’s a two-day event that takes place Sept. 13 and 14 at Kolenmesse, a giant exhibition site just outside Cologne in Germany. (No, it’s not in Mexico).

How long has that been going on? Nine years.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

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