If there is one brand that others look to for inspiration on social media, it is arguably Disney. Not a simple beast, its social media covers many divisions and even vastly different products.
Disney doesn’t just make movies. Toys, music and TV shows have long been part of the House of Mouse. But in recent years, Disney has developed a social media team that genuinely pushes the envelope on a regular basis. The brand has cornered video in a big way, and now it is working even harder to ensure that social media users don’t miss the content.
Disney has a huge history of well-meaning and positive messages and movies, and this comes across effortlessly in the social media feeds associated with the brand.
Disney Baby has been around for many years, and on its Facebook page, there is more of that effortless, well-produced and timely content. Hitting the button perfectly, when Father’s Day recently happened, the Disney Baby Facebook page was there with one of the best ways to use social, to share a message around a celebration. Oh, and nothing was being sold.
Well, nearly nothing. One of the posts on the Disney Baby Facebook centered around ‘13 Awesome Disney Dads Worth Celebrating’. This was a link to a post on the Disney Baby website.
Of course, this focused on the famous fathers in Disney movies (example from ‘Finding Nemo’: Marlin is one determined and brave father. When Nemo goes missing, Marlin puts his fears aside and harnesses the courage to go out into the world and find his son.’), so the piece is promoting Disney product. But at all times, the product is simply expressing a core Disney message. Marlin definitely did put his fears aside, and that’s a key concept from all Disney work.
Disney has made no secret of its desire to use social media effectively over the past ten years or so. It has made a clear effort to share information first, and the product details second. But we’re impressed with how the brand has decided that it can still focus on innovation, even as it has one of the best marketing teams in the world. And a huge budget to boot.
Its latest innovation? Well, imagine that you had your hands on the best budget and the best people, and you still had to justify having a social media marketing team. What would you do?
If you would use the very latest in live social media, you’d be on the right lines. Disney has decided to work on the social media for Cars 3, but it has decided to do so in an incredibly intriguing manner. Once again, Disney is acting like a young and hungry marketing trailblazer, rather than the decades old behemoth it is.
Cars 3 and VR (and Twitter, and Periscope)
Cars 3 is here, and millions of kids around the world will be looking forward to finding out what has happened to their favorite characters. There will be a Go to the full article.
Source:: Business 2 Community