Deep links have grown increasingly common in recent years, and for good reason. Deep linking allows URLs to take mobile users from anywhere on the web to a specific screen within an app. They seamlessly bridge the gap between websites and apps. Apps that implement deep links have been shown to acquire 2x retention over 30 days, so it’s no surprise that mobile marketers are making good use of this tool.
Without deep links, URLs can only launch apps to the home screen; they can’t navigate to a particular screen. If you’re browsing an ecommerce site on your phone and you tap a product listing, you might have the option of opening it in the app, but you won’t be brought to the product listing. A non-deep link will simply drop you off at the app’s home screen, leaving you to navigate back to where you were.
With deep links, every screen of the app is mapped out like a website. This means individual screens are accessible from outside of the app. For users, this makes for frictionless transitions between mobile websites and mobile apps.
For a detailed explanation of how deep links work, consider reading this post. There are several different tools that help mobile teams implement deep links, like deeplink.me and the OneLink feature within AppsFlyer’s platform. Whichever solution you choose, adding deep links to your app will help with the user experience, user engagement, and more.
Deep links aren’t only valuable for websites. Mobile marketers can include deep links in push notifications to add value to end users, thereby increasing conversions. In this post, we’ll explore a few ways in which deep linking push notifications makes for better marketing.
Deep Linking Push Notifications to Promotions, Products & More
Deep linked push notifications are popular with retail apps, and for good reason. Let’s say your app is running a sale where items of a particular category are 50 percent off. You could announce this sale to app users via push notification, but opening the push will simply take them to the home screen. What happens if the person forgot which category was on sale? Even if they wander back to the correct section of the app, this approach still makes for a bad user experience.
Deep links allow these push notification promotions to take users directly to the sale page in the app. There’s zero friction and zero need to remember which products were on sale.
With deep links, it doesn’t matter if the recipient was using another app or if they weren’t using their device to begin with. Tapping the push notification will take them straight to the sale, regardless of where they started.
Deep Linking Push Notifications to New App Features
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Source:: Business 2 Community