How Brands Use Twitter For Marketing

By Pankaj Narang

Did you know that 77% of users on Twitter feel more positive about a brand when they get a reply back from it?

With an average user following at least five business accounts and 80% of the Twitter users mentioning a brand in a tweet. If your brand is still not using Twitter for marketing purposes, then you are definitely missing out on potential customers.

But the thing about Twitter is that it isn’t like other social media platforms, the Twitter users are smart and they can see through blatant advertising. That is why, it is important to be smart and devise a marketing strategy instead of just posting about your latest service or product launch.

Lucky for you, we have put together a complete guide to Twitter marketing

HAVE AN AUTHENTIC AND HUMOROUS BRAND VOICE

With an authentic and humorous brand voice on social media platform, your brand becomes more interesting at the same time. People are no longer interested in following brands on Twitter that only post well-edited PR releases and ad campaigns, they want to follow brands that are funny and worth their time.

With an authentic brand voice, your brand becomes more recognizable. So much so that the followers don’t need to check the handle when they read a tweet.

Wendy’s for instance has become quite popular online because of the brand’s dry sarcastic humour and punny replies. The reason why users are loving Wendy’s so much is because the brand doesn’t stick to the usual professional tone and it isn’t afraid to make fun of its competitors, or other Twitter users.

Here is a tweet where Wendy’s challenged a guy to get 18 million retweets, and get year-long free chicken if he wins.

HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3

— Carter Wilkerson (@carterjwm) April 6, 2017

It was Wendy’s reply that made the tweet go viral and grabbed everyone’s attention, so much so that the tweet had 2.8 million retweets when the article was written. And it is very close to breaking the most retweeted word record which was set by Ellen’s Oscar selfie.

If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) March 3, 2014

USE CUSTOMIZED HASHTAGS AND BRANDED EMOJIS

Branded hashtags are unique to your brand and that is why they are much easier to track. So, when you ask your followers to use a certain hashtag, it does not just become easy to track replies, but its also easy to see the engagement ratio.

For instance, Chobani uses the hashtag #DrinkChobani for the brand’s beverages and #ChobaniFlip for the yoghurt range. So, whenever someone tweets about Chobani’s beverage or yogurt, they use this hashtag.

Best Day EVER ! Introducing NEW Chobani Flip Almond Coco EXTRA Loco with way more crunch and much less yogurt. #ChobaniFlip pic.twitter.com/7rtI57RQl0

— Chobani (@Chobani) April 1, 2017

Real just got ! Drink Chobani Strawberry Banana beverage. #DrinkChobani pic.twitter.com/ptSzpZsVc4

— Chobani (@Chobani) March Go to the full article.

Source:: Business 2 Community

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