Here's What Advertisers Should Look For in Snapchat's Crucial Quarterly Report

By glsoane@adage.com (Garett Sloane)


Is Snapchat the next Twitter — stagnant and stuck — or does it still have a shot at being the next Facebook or Instagram?

That’s the question as Snapchat parent Snap Inc. heads into its second quarterly report as a public company amid some concerns about the breadth of its horizons.

“Snapchat was seen as a heavy counterweight to Facebook and Google,” said one ad agency executive, speaking on condition of anonymity. “Now there’s second-guessing. It could be more like Twitter.”

Is Snapchat the next Twitter — stagnant and stuck — or does it still have a shot at being the next Facebook or Instagram?

That’s the question as Snapchat parent Snap Inc. heads into its second quarterly report as a public company amid some concerns about the breadth of its horizons.

“Snapchat was seen as a heavy counterweight to Facebook and Google,” said one ad agency executive, speaking on condition of anonymity. “Now there’s second-guessing. It could be more like Twitter.”

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!