This is a busy time for brands and marketers. The calendar is full from now until the new year with Thanksgiving, Christmas, and Black Friday/Cyber Monday sales. All of these are big business for brands looking to cash in with sales and limited offers.
But it all starts with Halloween. Everybody’s rushing out to get the perfect costume, an invite to the best parties, and a mountain of candy. And brands rush to keep up with them, offering hot new products and marketing campaigns to match.
So we took our favorite social listening tool for a spin, so see what people were talking about in the build up to the big day tomorrow. We wanted to find keys trends for Halloween 2017, and see what’s got consumers excited.
Here’s what we found…
General Halloween conversations
We’re going to look at some specific topics shortly. But first, we wanted to see how popular Halloween is in general.
The answer: it’s very popular, especially in the USA.
Over the last week, the word “Halloween” was used online nearly 2 million times. And of all those mentions, more than a quarter of them were in the USA:
America makes things famous. And while in other parts of the world Halloween is just a bit of fun for kids (and adults who still feel like kids), in the US it’s serious business.
There were also significant numbers of mentions in the United Kingdom (nearly 100,000) and the next country (France) wasn’t even close. So even if it feels as though Halloween is everywhere, it’s still a work in progress in much of the world.
Here’s another interesting graph:
For some reason, Halloween mentions had a massive spike on Monday October 23. And what’s most interesting about this is that we can’t figure out why.
Usually when you see a spike like this, one or two posts went viral. As you look through your mentions list, you see the same posts occurring again and again, retweeted by hundreds or thousands of people. (There’s an example of this soon).
In this case, there’s no such viral post. Which means that we have ourselves a real Halloween mystery! It seems social media users just got really, really excited about Halloween more than a week early. Spooky.
Aside from tracking the term “Halloween,” we looked closely at a few key trends this time of year. Let’s take a look now.
Halloween is all about the candy. It’s also a time for weird new products, strange flavors, and endless marketing. And every year, both of these meet head-on.
Name-brand candy companies have a golden opportunity every year. People have to buy candy (in case neighborhood kids come to the door), and nobody wants to become known as the person who hands out the cheap stuff.
And with Halloween 2017 set to break spending records, the big brands pump serious money into their holiday products. Candy companies create seasonal offerings to give a limited-time appeal, even if their classics are popular this time of year as well.
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Source:: Business 2 Community