“Hacking Growth”- A Book Review

By Ryan Shelley

How did the world’s fastest-growing companies drive breakout success? While many assume they got lucky and found some secret short-cut, the truth is these companies took a very scientific approach to growth. It’s now known as Growth Hacking. “Growth hacking is a process pioneered by today’s fastest growing companies to drive rapid and sustainable customer and revenue growth.” – https://growthhackers.com/

The man who coined the term, Sean Ellis, came together with Morgan Brown, founder of Inman to write a powerful and practical book on the art of growth hacking. It’s called “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success.” Check out the video below as we discuss this great book.

Video Transcript

Hey. What’s going on, everybody? I’m Ryan Shelley, and this is Hack My Growth. In today’s episode, we’re going to be taking a brief look at this brand new book from Sean Ellis and Morgan Brown called Hacking Growth. This is a powerful look under the hood of what it actually means to be a growth hacker, some things that you can start to apply to your business to see the growth that you’ve really wanted to see. Now, here’s the thing. One of the things that I love about this book is that they don’t give you silver bullets, because there is none. Okay?

There is no quick fix to getting traffic. There is no quick way to get amazing results overnight. Sometimes it happens, and sometimes people just get that right message at the right time and it happens, but with most of these businesses, it took time. It took the time to understand their audience, understand what their product and service really were. What was the offering that their audience really wanted, and how can they deliver a good customer experience, and user experience in a way that keeps them coming back more and more over time?

A lot of times we talk about hacking growth, or growth hacking, or lead generation. We really talk about, you know, we want to see a ton of traffic to your site, and then we want to try and convert that traffic, which in theory is a good metric, and in theory it’s a good plan. Right? The reality is it’s not that simple. Just because you have a ton of traffic, it doesn’t really mean anything. A lot of times we obsess about these numbers that really have a lack of action to them, and those are numbers that I like to call vanity metrics, and what they do a really good job of in this book is helping you understand the difference between metrics that matter and metrics that really are just about our ego.

Here’s something really astonishing. It says that 98% of traffic to websites do not lead to an activation, and most apps lose 80% of their users within three days. What does that mean? It means that just driving traffic doesn’t mean instant growth, so we need to understand Go to the full article.

Source:: Business 2 Community

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