Got $1 Million? You're That Much Closer to Being GDPR Compliant

By adageeditor@adage.com (George Slefo)


Savvy businesses are spending serious money to comply with new online privacy regulations out of Europe.

Come May 25, any company that interacts with or does business online with consumers in Europe, including publishers, retailers and brands based in the U.S., must be compliant with the E.U.’s General Data Protection Regulation and ePrivacy laws, which require companies to get explicit consent for the ways they use consumers’ data.

Those who fail to comply will be hit with a fine that’s 4 percent of annual revenue or $25 million, whichever is higher.

Savvy businesses are spending serious money to comply with new online privacy regulations out of Europe.

Come May 25, any company that interacts with or does business online with consumers in Europe, including publishers, retailers and brands based in the U.S., must be compliant with the E.U.’s General Data Protection Regulation and ePrivacy laws, which require companies to get explicit consent for the ways they use consumers’ data.

Those who fail to comply will be hit with a fine that’s 4 percent of annual revenue or $25 million, whichever is higher.

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Source:: Advertising Age Digital

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