‘Gorilla’ Marketing: VW Brings Its King Kong Ad to an Instagram Scavenger Hunt

By Admin In the ad-blocking era, marketers are going to great lengths to get their brands in front of skeptical consumers. For Volkswagen, that means sending people on a scavenger hunt through an imaginary city on Instagram that is devoid of paid advertising. The social media sweepstakes is part of a new campaign for the redesigned 2018 […] Go to the full article.

Source:: Integrated Marketing Today

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