By Andy Beohar
Photo-Mix / Pixabay
Once you have your Google AdWords account up and running, your work doesn’t stop there. Now, it’s time to scale your strategy so that you can generate the most leads and sales from your ads. Below, we’ll share some expert tips to help you scale your account like a Google AdWords agency.
Add new keywords.
One of the easiest and quickest ways to start generating more traffic with your AdWords account is to add new, relevant keywords that you are not currently targeting. For best results, you can combine a variety of tactics to find more relevant keywords. Here are just a few ways to add keywords:
Take a Look at Search Term Reports
A good place to start looking for new keywords is in your search term reports. The report shows you all of the searches that have triggered your display ads. It may surprise you how many relevant keyword search terms and phrases have generated ad clicks. Some of these keywords will be relevant and may be useful for targeting.
To access your search term reports:
- Sign into your AdWords account.
- Click on the “Campaigns” tab.
- Then, click on the “Keywords” tab.
- Click on the “Search terms button.”
- You’ll then be able to see and download data on which search terms triggered clicks and impressions.
Once you’ve accessed the data, you’ll want to download the report so that you can more easily see which keywords are converting to your account. Based on the results of this report, you can add new keywords to the appropriate existing ad groups as well as develop new ad groups.
Utilize the Keyword Planner
You can also discover new keywords using Google’s Keyword Planner. To access this tool, go to the “Tools” menu in AdWords. Then, add a few of your highest converting keywords into the Planner to get suggestions from Google.
You can also use competitor URLs to find more new keyword ideas. The screenshot below shows how the user’s ad impressions appear next to their competitors.
One thing to remember when using the Google Keyword Planner is that even though it is a great tool for finding potential keywords, you still need to be strategic about which you plan to use. Review the list, and make sure that you are only adding the keywords that are relevant to your business.
Research Competitor Keywords
If you want to scale your account like a Google AdWords agency, you’ll need to think like an agency when it comes to finding new keywords. And this means researching the keywords that your competitors are bidding on. A simple (and free) way to do this is by performing some actual Google searches to see which of your competitors pop up in the search results.
Performing manual Google searches can be a bit time-consuming. That’s why many companies choose to use a paid tool like SEMrush. These tools provide a much more efficient way for you to find out which keywords your competitors are bidding on. Many of the paid tools will also show you Go to the full article.
Source:: Business 2 Community