Good to Know: Timberland Doesn't Want to Execute CEOs

By adageeditor@adage.com (Megan Graham)


No, Timberland does not want to execute CEOs. Though you might have been led to believe that thanks to a tweet featuring the strangely violent message that spread Thursday morning.

The tweet displays an ad for a boot with the message: “You’re never going to be able to retire. Let’s start executing CEOs.” The user who posted it, @HonoredSpirit, added: “Timberland not fucking about when it comes to capturing the millennial market.” The ad also displayed a link to Timberland’s Hong Kong website and Facebook page.

Timberland not fucking about when it comes to capturing the millennial market. pic.twitter.com/LXXKMvqdSo

No, Timberland does not want to execute CEOs. Though you might have been led to believe that thanks to a tweet featuring the strangely violent message that spread Thursday morning.

The tweet displays an ad for a boot with the message: “You’re never going to be able to retire. Let’s start executing CEOs.” The user who posted it, @HonoredSpirit, added: “Timberland not fucking about when it comes to capturing the millennial market.” The ad also displayed a link to Timberland’s Hong Kong website and Facebook page.

Timberland not fucking about when it comes to capturing the millennial market. pic.twitter.com/LXXKMvqdSo

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Source:: Advertising Age Digital

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