Going Local for 2017: Local Search Engine Marketing Strategy

By Jonathan Chan

If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess everything up again.

There are many different strands of SEO to consider, and one that’s often under-estimated is local SEO. As the name might suggest, local SEO is all about appealing to customers in your general area. Perfect for small businesses and brick-and-mortar companies with an online presence, local SEO helps you pinpoint your customers when they need you most – for instance, when they’re searching for somewhere to go for dinner, or a nearby place to buy shoes. After all:

Across the globe, local competition in the digital sphere is heating up, and it’s crucial for businesses to learn how they can improve their search efforts if they want to get ahead of the game this year. Fortunately, there are plenty of ways to do this, from refining your content, to taking social media measures. In this article, we’ll be looking at some of the most-up-to-date, and timeless tips you can follow to enhance your Local SEO marketing strategy.

Tip 1: Your Title and Meta Description Tags are Still Important

Meta description and title tags are elements of HTML that can be customized to outline the content of a webpage. In other words, it’s like a mini-advertisement, a taster of what your consumer can expect when they click onto your page.

Not so long ago, Google increased the width of the primary search engine results area, which meant that description and title tags were able to get a little bit longer. However, keeping things short and simple is often the best way to go.

Take advantage of the space that you have, but use it wisely. Make sure that you double-check to ensure that you’re hitting keywords, and that your titles aren’t getting cut off in the search results. If you’re not sure how your tags are going to look in action, you can use emulators like the Yoast SEO Plugin for extra help.

Tip 2: Use the Local Schema Markup

Local schema markups are basically structured pieces of data that inform search engines of what your business does, and where it does it. These markups are only used by around 31.3% of websites, but when accessed in your marketing strategy, they can be a great way to make your business stand out, and even ensure that you rank higher than your competitors.

Google wants you to make the most of schema markups because it helps their bots to crawl through your website and find out what you’re all about. That’s why they’ve introduced Go to the full article.

Source:: Business 2 Community

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