GIFs Will Only Get Bigger -- and Other Takeaways from Brooklyn's Northside Festival

By wjarvis@adage.com (Will Jarvis)


The future of advertising is in GIFs. Or stronger brand narratives. Or constant, intelligent targeting.

It depends who you asked at this year’s Northside Festival, a music and innovation event in Brooklyn that gathered panelists on the subjects of journalism, digital media, tech and advertising.

Here are three takeaways:

The future of advertising is in GIFs. Or stronger brand narratives. Or constant, intelligent targeting.

It depends who you asked at this year’s Northside Festival, a music and innovation event in Brooklyn that gathered panelists on the subjects of journalism, digital media, tech and advertising.

Here are three takeaways:

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Source:: Advertising Age Digital

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